The Gates of Business

Published:August 31, 2011Author:Julia Hanna

People who fly the friendly skies with any regularity have no doubt experienced the not-so-friendly feelings that come with missed connections, canceled flights, and general delays. Angry, powerless, they …

Leveraging emotion in TV ads

Assistant Professor Thales S. Teixeira was instrumental in Harvard Business School acquiring an eye-tracking device for use in its experimental lab, and the machine is put to good use in a forthcoming article for Journal …

Published:August 29, 2011Author:Carmen Nobel

An old adage says that it’s not what you know, it’s whom you know. But outsiders can take heart: even for those who don’t belong to a high-power social network, there’s power in simply keeping track of w…