The Gates of Business

Published:June 29, 2011Paper Released:June 2011Authors:Guillaume Haeringer and Hanna Halaburda

Executive Summary:
There’s an inherent problem in the market design theor…

Driving Ford to social media
When Ford launched the youth-targeted Fiesta in 2010, the marketing team decided on a risky strategy of investing heavily in social media, where the message would be largely out of the car maker’s control. A new case by Joh…

Published:June 27, 2011Author:Kim Girard

We all know “Joe.” He’s the guy who leaves his coat on his chair so the boss thinks he worked all night. He boasts loudly in the break room about how much time he spends zigzagging the planet for work. He pre…